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About us
Rooted in Trust. Built for Tomorrow.
From an entrepreneurial beginning to an established distribution business, we’re connecting trusted brands with businesses and communities across Oman.
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WHO WE ARE
More Than Distribution.
A Partner in Progress.
Al Oufuq Al Wadhih Trading Co. LLC is an Oman-based trading and distribution company established in 2008.
We bring trusted fast-moving consumer goods, consumer durables and hospitality products to customers across the Sultanate.
Through strong supplier relationships, dedicated people and a growing distribution network, we make quality products accessible with reliability, integrity and care.
Trusted Brands
Market Expertise
Reliable Delivery
Service Excellence
Explore What We Do
OUR HERITAGE
A Journey of Vision,
Perseverance & Growth.
Our roots trace back to the determination of Mr. Abdul Rasheed Kalantharakath, whose professional journey in Oman began in 1975 and laid the groundwork for the business we are today.
A story shaped by hard work, enduring relationships, and the belief that every new chapter offers an opportunity to grow.
From humble beginnings to a growing presence in Oman’s distribution industry, Al Oufuq Al Wadhih Trading has evolved through a commitment to quality, reliability, and customer satisfaction. What started as a small business venture has grown into a trusted distribution network, connecting leading brands with businesses across the Sultanate. Guided by a forward-thinking vision and strong values, the company continues to embrace new opportunities, strengthen partnerships, and build a lasting legacy of excellence.
“A legacy built through hard work,
relationships, and the belief that every
new chapter offers an opportunity to grow.”
Mr. Abdul Rasheed Kalantharakath
Founder’s journey
2006
2008
2010
2015
2020
2026
The First Business Step
The journey began with the establishment of a retail store in Salalah, marking the first step toward building a business in Oman.
Al Oufuq Takes Shape
The business expanded into distribution, beginning with sub-agencies and laying the foundation of Al Oufuq Al Wadhih Trading.
Expanding Market Presence
Al Oufuq strengthened its operations and widened its presence in the local market through reliable distribution and growing customer relationships.
Building Stronger Partnerships
The company continued to grow by partnering with trusted brands and enhancing its distribution capabilities across different regions.
Strengthening Operations
With a stronger network, dedicated team, and improved logistics, Al Oufuq reinforced its position in the FMCG distribution sector.
Continuing the Legacy
Today, Al Oufuq Al Wadhih Trading stands as an established Oman-based distribution company, growing through trusted partnerships, quality products, and dependable service.
WHAT GUIDES US
The Principles Behind
Every Partnership.
Our purpose is simple: build meaningful business relationships while delivering quality, value and dependable service.
Our Mission
Deliver high-quality products and services to customers while maintaining ethical practices, strong partnerships and sustainable growth.
Our Vision
Be recognized as a leading provider of quality goods and services in Oman and beyond, setting standards in satisfaction and innovation.
Our Values
Honesty, integrity, transparency and accountability are at the heart of how we work with our customers, suppliers and each other.
OUR REACH
Connecting
Oman.
One Delivery at a
Time.
A network built around access, responsiveness and dependable service. Our two distribution hubs and two sales depots help connect suppliers with retail channels across Oman.
Where to Find Our Products
Find Us
Across Oman
Discover our products at leading supermarkets, hypermarkets, convenience stores, and online retail platforms across Oman. We are proud to partner with some of the region’s most trusted retail destinations, making it easier than ever to find and shop for our products.
THE PEOPLE BEHIND AL OUFUQ
Relationships
Make Us Stronger.
Behind every successful delivery is a team that understands the market and values every partnership. Our professionals combine experience, collaboration and dedication to help customers and suppliers grow.
Customer-First Service
Attentive support and personalized key account management.
Strong Market Knowledge
Experienced sales and merchandising teams focused on execution.
Built on Trust
Relationships guided by professionalism, integrity and consistency.
LET'S BUILD WHAT'S NEXT
Growing Together. Going Further.
Looking for a reliable distribution partner in Oman? Start a conversation with our team.